In the U.S. and across the globe, the Green movement is in full motion and picking up steam. These days, it seem everybody is doing their part to protect our wonderful planet and help preserve our resources for our children and our children’s children. At Lahaina.com, we want to let you know that we are not bystanders, but in fact, we are trying to do our part as well. I know that it is never enough and we will strive to more, but here are some of the initiatives we have enacted.
Probably the coolest feature we have on Lahaina.com is the ability to book your hotel room by the "Greenest" rating. Our booking engine can rank the hotel properties on Maui by how "Green" they are and what they are doing to improve upon their carbon footprint. It is easy to see the rankings and the information on what each hotel and resort is contributing.
First, you can enter the booking engine by inputting the dates of your visit, how many rooms, adults and children in your party in the home page widget.
Once you click on book now, you will be taken into our booking engine with a list of the accomodations on Maui. If you click on the "Travel Green" link, you can sort the accomodations by ecologically concerned hotels working to improve their carbon footprint and help you "Travel Green."
On each individual hotel property, if you click on the "Travel Green" icon that corresponds to each, you can learn about all of the initiatives the hotel is doing to be more Green.
Overall, we are happy with the "Travel Green" initiative and pleased with the number of hotels who have signed up. There is always more that we can do and more hotels to get on board, but we are moving in the right direction.
Another great initiative for Lahaina.com is that we are solely a Green marketing option for our advertisers and businesses on Maui.
We feel that traditional marketing of a business can be both costly for the business and the environment. Traditional advertising models are out of date. They are costly, inefficient, and because majority of the marketing is done in magazines or newspapers, harmful to the environment with the enormous amount of paper being used. Advertising on Lahaina.com allows businesses to engage their customers where they spend their time and target the exact demographic that relates to their specific business, all while, not using one single piece of paper.
Currently over 90% of Americans research products and services online before they want to buy. So why not engage these customers in a more environmentally friendly way, while also being the most cost-effective and efficient?
Lahaina.com is the future of marketing your business by using the most efficient methods from both a business and socially responsible mindset. There is always more we can do to do our part. We will be looking to increase our initiatives in the future and will be keeping you updated on our progress.
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Tags: Green Hotels, Green Marketing, Lahaina, Maui
