Maui recorded double-digit year-over-year increases in visitor spending and arrivals in January 2026, according to state figures reported by Maui Now — one of the strongest signals yet that the island's tourism recovery is taking hold.
The momentum continued into February, with arrivals and spending climbing again. For West Maui businesses — many of them locally owned operations that depend on visitor traffic — the rebound has been welcome news as the community continues rebuilding.
Visitors remain an important part of Maui's recovery: travel thoughtfully, support local businesses, and treat Lahaina's story with respect.
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Source: Maui Now
Summarized by Lahaina.com from the original announcement or report linked above.