Privacy Policy

Overview

Lahaina.com ("we," "our," or "us") respects your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website lahaina.com, including any related services and features.

Information We Collect

We may collect the following types of information:

Information you provide directly: When you submit a trip inquiry, subscribe to our newsletter, or contact us, you may provide your name, email address, phone number, travel dates, and trip preferences. We collect this information only when you voluntarily submit it.

Information collected automatically: When you visit our site, we may automatically collect certain information such as your IP address, browser type, device type, pages visited, time spent on pages, and referring URL. This is collected through cookies, analytics tools, and similar technologies.

Cookies and tracking technologies: We use cookies and similar technologies to improve your browsing experience, analyze site traffic, and serve relevant advertisements. You can control cookie preferences through your browser settings.

How We Use Your Information

We use the information we collect to:

• Respond to your trip inquiries and send personalized trip quotes
• Send our weekly newsletter (if you subscribed)
• Improve and optimize our website and services
• Analyze usage trends and site performance
• Display relevant advertisements through Google AdSense
• Prevent fraud and ensure site security

Third-Party Services

We work with trusted third-party services that may collect or receive information from our site:

• Google AdSense — serves advertisements and may use cookies to show personalized ads
• Google Analytics — helps us understand how visitors use our site
• Viator — activity booking partner; when you click a booking link, you are directed to Viator's site and subject to their privacy policy
• Booking.com — hotel booking partner; when you click a booking link, you are directed to Booking.com and subject to their privacy policy
• Mailjet — email delivery service used to send trip quotes and newsletters

These third parties have their own privacy policies. We encourage you to review them. We do not sell your personal information to any third party.

Data Retention

We retain your personal information only as long as necessary to fulfill the purposes outlined in this policy. Newsletter subscribers can unsubscribe at any time, and we will promptly remove your email from our mailing list.

Your Rights

Depending on your location, you may have the right to:

• Access the personal data we hold about you
• Request correction or deletion of your data
• Opt out of marketing communications
• Opt out of personalized advertising

To exercise any of these rights, please contact us at river@neufamily.com.

Children's Privacy

Our website is not intended for children under the age of 13. We do not knowingly collect personal information from children. If you believe we have inadvertently collected information from a child, please contact us and we will delete it promptly.

Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated "Last updated" date. Continued use of the site after changes constitutes acceptance of the revised policy.

Contact Us

If you have questions about this Privacy Policy, you can reach us at river@neufamily.com.